AKAYNT

VIDEO PRODUCTION/DIRECTION

PRODUCT DESIGN

ROLE: CREATIVE & MULTIMEDIA DIRECTOR

Graphic & Product designer

PHOTOGRAPHY

2025

Caps designed by Juan Ruiz & Juan Posso

Babushkas designed by Juan Ruiz

Photos by Juan Ruiz

My Mind Shaping My Future

The Akaynt collection, a cap designed by Juan Ruiz and Juan Posso. This collection combines specific colors and the image of a female angel to convey a message of self-confidence and determination. The central phrase, "My Mind Shaping My Future," emphasizes the importance of mindset and personal decisions in shaping one's future. The collection aims to inspire and motivate through both design and message.

Initial sketch made by me. We already had the central phrase and this drawing allowed us to find a direction with the design.

2.

1.

The moment of creation.

1. That’s me creating the central design while looking for inspiration and images that would adapt to the concept we were looking for.

2. That’s the main objects created that would be part of the final product.

First mockup made by Juan Posso. It was the first look we had at the design.

PHOTOGRAPHY

BY ME

Along with the photos, we produced a trailer release to highlight the product and it’s meaning.

The direction, production, recording and editing of the video was made by me, along with my team:

Valentina Munoz as Dir. Ass. & Styling Dir.

Alejandro Pelaez as Dir. Ass.

Juan Posso as Location Mgr.

Some parts of the storyboard made by me.

More work with Akaynt

Classic pAcK release video & photography

Photos by Juan Ruiz

Video scripted, directed, recorded, edited and produced by Juan Ruiz

Trucker pAcK, pink version photography

See it live