PRODUCT DESIGN

2025

PHOTOGRAPHY

ROLE: CREATIVE & MULTIMEDIA DIRECTOR

Graphic & Product designer

VIDEO PRODUCTION/DIRECTION

I joined Akaynt in 2022, when Akaynt became part of 0two crew, the creative collective that I was directing at the time.

Once I got my hands into the creative direction of Akaynt in 2024, the creative division was implemented along with the brand “Santa Cachucha” that focuses more on excentric designs that aim to excentric customers, a new branch for Akaynt.

With these new designs and creative direction, Akaynt is being invited into the DistritoModa 2025 of Cali.

Akaynt is set to be one of the most recognizable headwear brands in the Colombian market by 2028

Caps designed by Juan Ruiz & Juan Posso

Babushkas designed by Juan Ruiz

Photos by Juan Ruiz

My Mind Shaping My Future

The Akaynt collection, a cap designed by Juan Ruiz and Juan Posso. This collection combines specific colors and the image of a female angel to convey a message of self-confidence and determination. The central phrase, "My Mind Shaping My Future," emphasizes the importance of mindset and personal decisions in shaping one's future. The collection aims to inspire and motivate through both design and message.

Initial sketch made by me. We already had the central phrase and this drawing allowed us to find a direction with the design.

The moment of creation.

That’s me creating the central design while looking for inspiration and images that would adapt to the concept we were looking for.
That’s the main objects created that would be part of the final product.